Brands’ search for meaning starts here.
Samantics is a story consultancy for the brands evolving on purpose. Behind every challenge, pivot and ambition is a why that gives it meaning. That’s your story’s engine — and key to becoming the brand you’re meant to be. Let’s uncover it.
what's your story?
what's your story?
The gist of it
Your why MEANS EVERYTHING
Meaning isn’t a trend. It’s the connective tissue between what you believe and how your brand shows up in the world. Samantics works at the intersection of story and strategy, helping brands align their why with their words, choices, and actions — so meaning becomes something you can feel and measure.
Strategy
Problem. Goal. Solution.
The 1-2-3 of strategy that turns your why into the way forward. Clarity here is non-negotiable because it defines your next move, sharpens your focus, and sets a scale to measure progress (and success) with purpose.
STORY
Immerse. Reveal. Amplify.
Your story deserves to cut through the noise. We turn complex (or half-formed) ideas into clear, compelling narratives that resonate with your people. The right words don’t just inform; they represent who you are.
Exposure
Story. Strategy. Action.
You’re competing for more than attention – you’re competing for trust. We create content that connects, builds belief, and turns engagement into loyalty. Digital, social, or print — always crafted to make meaning work.
Story Consultancy
Gets to the deeper meaning behind your work — fueling your purpose, values, vision and ambition.
Shapes the story your brand tells, everywhere it shows up in the world.
Aligns story with systems — because a brand’s truth matters only if people can act on it.
See also: Samantics, Samantha “Sam” Schalit
noun (stor - ee * cun - sull - ten - see)
Peek into our past, glimpse your future
This grid is the best we can do without a crystal ball.
Community Champions Impact.Edition Magazine
editorial
Mission: Elevate the voices of local changemakers working toward climate & social justice.
Method: Produce their stories in print & online, and bring them to public spaces.
Meaning: Higher community awareness, engagement and investment.
Institutional Innovators
Center for Jewish Life
strategy, editorial
Mission: Showcase the Center’s ability to walk the walk by empowering them to talk the talk.
Method: Reform the brand’s story with strategic context that fuels an authentic digital presence.
Meaning: A team newly energized by a unifying ethos and a community-building platform.
Legendary Literacy
The Lucy Project
strategy, editorial, marketing
Mission: Remediate the brand story for a literacy nonprofit so its impact is fully legible.
Method: Eliminate content clutter. Elevate the brand voice & visuals to empathetic professional.
Meaning: Beautiful and clear UX for parents & educators seeking support amid struggle.
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Get in touch
You’re one conversation away from your next evolution. Sam will help you turn purpose into the strategy, structure and story that make meaning work.