WHAT’S IN A NAME?ABOUT
Ours is derived from semantics, defined as the study of meaning and a method of using language to create a desired effect.
Why search for meaning?
IT MAKES EVERYTHING ELSE JUST WORK.The realization of meaning is a game-changer for humans. Take it from Viktor Frankl, psychiatrist and Holocaust survivor, who says that humans are driven by the discovery & pursuit of what we find meaningful. That the “uniqueness and singleness” in each of us doesn’t just give meaning to our existence – it has “bearing on creative work.”
If meaning has bearing on creative work, it has bearing on your brand and business decisions. When you know your why, you can figure out any how. Your why is a central human truth that your people – behind the scenes or on the street – connect with. Let’s find your meaning that makes it work.
Meet
samantha
the Sam in Samantics
“Because I said so” is never a real answer. People who know why – from why this business to why this tagline – are leagues ahead. They know where they fit and what they're working toward.
I’ve seen why transform brands from the inside out and close the gap between who a brand is and who the world thinks they are. I’ve seen teams go from operating on assumptions to “absolutely, why would we do it any other way?” I’ve seen a meaningful story strategy break the floodgates that let in every opportunity: grants awarded, partnerships forged, goals exceeded, C-suites newly confident, employees who are happier, more motivated and more creative.
The why in “why isn’t this working like it should?” I can’t resist that chase. As a strategist, I think in stories. I sharpen meaning. I unlock understanding. I build systems that work. Because a truthful, meaningful story can start an evolution and make a difference for real people. Like you. Like me.
OF HIGHEST Value
Curiosity
Without it, stories fall flat. So, we raise questions and challenge preconceived notions because we believe curiosity propels empathy and change.
Openness
Welcome new ideas and difficult truths. Diverse experience doesn’t equal irrelevant. We are always open to finding creative ways to apply it.
Failure & Fixture
Hear us out. What goes wrong can teach us more than what goes right. Trial and error shapes us into the people (and brands) we’re meant to be.
Authenticity
Inspiration is everywhere. Draw on it. But ultimately, we believe we should be us. So, be yourself. Be your brand. Every other is already taken.