CASE
STUDIES
WHAT HAPPENS WHEN YOU REWRITE YOUR NARRATIVE & LIVE BY IT
New Brand 100 Years Later
Strategy for the Strategist
Perfecting Digital Presence
Change-making Stories
Committing TO A BOLDER, BROADER VISION
FOR THE CENTER FOR JEWISH LIFE
A 114-year-old organization believed in a more inclusive Jewish communal life. They launched programs to match, but the vision was stretching and yawning inside the skulls of a few bright minds instead of living in the hearts of the people they serve. Today’s Jewish families are more diverse than ever, asking: Do I belong here? The Center wanted a meaningful story that proves one clear answer again and again: yes.
Brand Identity
Voice & Tone
Website Copywriting
Campaign Story & Messaging Strategy
Newsletter Strategy, Redesign & Copywriting
Editorial Workflow Design
Leadership Editorial Coaching
The Center’s why becomes the purpose every can get behind. Their community’s inclusive values become a language that both legacy and new members, staff and donors can speak.
“[We] feel connected, not only with ourselves and each other but with our community in a spiritual way and a physical way within the current political climate. We particularly like how current the topics are and how they are relatable to our lives.”
— Haley, Center Member
Craft the Story
Newsletters meet people where they are with intellect and humor.
47–63% weekly open rate
Campaigns resonate and trigger growth spurts.
Give Miami Day donor retention: 41% to 49% year over year
Membership grew by 23% over one year
MATCH IT WITH EXPERIENCE
BRANDING THE ONE IN
A MILLION
FOR LUCENT ADVISORY
After nearly two decades of navigating complexity inside enterprise organizations, Lucent’s founder was at ground zero of brand building. Strategy and operations consulting is a broad practice saturated by a million independent consultants. The challenge became: why is Lucent the one in a million to choose?
Brand Identity
Voice & Tone
Website Copywriting
Collaborators: Design & SEO
The founder’s unique mix of elite experience and a global perspective revealed a powerful why: leaders at every level deserve the clarity and capability to advance what matters most amid constant change.
Craft the Story
Vision and value translated into a meaningful story that works.
Audience says, “Lucent gets me. This is the partner I need.”
Soft launch gains traction that teaches, backing the founder with the data and insights to evolve the firm sustainably.
MAKE AN IMPRESSION
Fight the Good Fight (To Read)
FOR THE LUCY PROJECT
The U.S. needs a sustainable model for education with effective reading programs for kids, support for families, and empowering professional development for educators – The Lucy Project does it all. But their website was overwhelming and difficult to navigate, meaning parents and educators had a harder time recognizing the organization’s invaluable programs were exactly what they needed. Winning grants was getting tougher. By stripping away complexity and aligning words with purpose, the founder turned her journey into a movement. Within a year, her team expanded and her funding skyrocketed. Even more children are learning to read.
Voice & Tone
Ghostwriting
Print Collateral
Grants Writing & Storytelling
Website Copywriting
Collaborators: Design & SEO
MAKE A NEW TRADITION OF JOURNALISM
WITH IMPACT.EDITION
If you want a village, you have to be a better villager. But how do ordinary people know where to start? Elevate the voices of Miami changemakers working on solutions to the world’s biggest problems. But this community-driven, nonprofit publication didn’t just need to inform readers — we built a community that would transform stories into a movement (one that continues to inspire Miami today).
Editorial Voice & Leadership
Online & Print Journalism
OOH Campaigns & Public Exhibitions
Live Readings & Events